7lg Privacy Policy — How We Protect Your Personal Data

1 What Personal Data We Collect

7lg collects only the data that is genuinely necessary to provide you with a safe, smooth and enjoyable betting experience. We don't collect more than we need. Here is a breakdown of what we collect and when:

Registration Data

When you create your 7lg account, we collect the personal information you provide during sign-up. This includes your full name, date of birth, email address, mobile number and any other details required to set up your account. This data is used to create and manage your account and to verify that you meet the minimum age requirement of 18 years.

Identity Verification Documents

In line with standard platform practices, 7lg may request identity verification at certain points — for example, before processing a withdrawal or if your account activity requires confirmation of identity. Documents you may be asked to provide include a copy of your national identity card (CNIC), passport or other government-issued photo ID. These documents are stored securely and used only for verification purposes.

Financial & Transaction Data

When you make a deposit or request a withdrawal in PKR, 7lg processes the transaction data associated with your payment method — whether that's JazzCash, Easypaisa, Raast, a bank account or a card. We record transaction amounts, timestamps, payment method identifiers and transaction references. We do not store your full card number or mobile wallet PIN.

Platform Activity Data

We keep a record of your activity on the 7lg platform, including bets placed (sports, cricket, PSL, T20, football, esports), casino and slot game sessions, bingo participation, promotions claimed and bonus activity. This helps us manage your account correctly and resolve any disputes.

Device & Technical Data

Like most online platforms, 7lg automatically collects certain technical data when you visit or use the platform. This includes your IP address, browser type, operating system, device identifiers, session duration and pages visited. This data helps us maintain platform security, detect fraud and improve performance.

Communications Data

If you contact 7lg support by email or through the platform's messaging tools, we retain records of those communications to help us respond to you and to improve our customer service.

i Data We Collect — Quick Reference

2 How We Use Your Personal Data

7lg uses the data we collect for specific, legitimate purposes directly related to running the platform and serving our users in Pakistan. We don't use your data for anything beyond what's described here.

• Account Management: Your registration data is used to create, maintain and secure your 7lg account. This includes processing logins, managing your PKR balance and keeping your profile up to date.
• Transaction Processing: Financial data is used to process your deposits and withdrawals in PKR through JazzCash, Easypaisa, Raast, bank transfers and card payments. We use this data to record transactions accurately and resolve any payment queries.
• Identity Verification (KYC): We use identity documents to confirm that you are who you say you are, that you meet the 18+ age requirement and that your account has not been created fraudulently. This is a standard process for platforms that handle real-money transactions.
• Platform Operations: Activity data — including your bets on cricket, PSL, T20, football and esports, your casino and slots sessions and your bingo games — is used to run your account correctly, settle bets accurately and credit bonuses where applicable.
• Security & Fraud Prevention: Technical data (IP addresses, device identifiers, session data) is used to monitor for suspicious activity, detect multi-accounting, prevent fraud and keep the 7lg platform safe for all users.
• Customer Support: When you contact 7lg support, we use your account data and communication history to understand your query and respond effectively.
• Platform Improvement: Anonymised and aggregated usage data helps us understand how players use the platform, which sports markets are most popular and where we can improve the 7lg experience.
• Responsible Gaming: We use activity and session data to identify patterns that may indicate problem gambling behaviour. This allows 7lg to apply responsible gaming safeguards where appropriate. See the Responsible Gaming page for more details.
• Legal & Compliance: We may use and retain your data as necessary to meet applicable legal and regulatory obligations, respond to lawful requests from authorities and enforce our Terms and Conditions.

3 Data Sharing & Third Parties

7lg does not sell your personal data to any third party. We share data only where strictly necessary to operate the platform and only with trusted partners and service providers who are bound by appropriate data protection obligations.

• Payment Processors: When you make a deposit or withdrawal, the data required to process your PKR transaction is shared with the relevant payment provider — JazzCash, Easypaisa, Raast or your bank. These providers process your data under their own privacy terms and security standards.
• Identity Verification Services: 7lg may use third-party KYC (Know Your Customer) service providers to assist with identity verification. These providers receive only the minimum data needed to perform the verification and are not permitted to use it for other purposes.
• Platform Infrastructure Providers: 7lg uses cloud hosting, server infrastructure and analytics tools provided by reputable technology companies. These providers may process technical data as part of operating our systems, but they do not have access to your personal betting activity or financial data beyond what is necessary for infrastructure operations.
• Legal Authorities: 7lg will disclose personal data to law enforcement or regulatory bodies where required to do so by law, in response to a lawful formal request, or where we reasonably believe disclosure is necessary to prevent fraud, illegal activity or harm.
• Business Transfers: In the unlikely event that 7lg undergoes a merger, acquisition or transfer of business assets, your personal data may be transferred as part of that transaction. You would be notified of any material change in data controller.

4 Cookies & Tracking Technologies

7lg uses cookies and similar technologies on its platform. A cookie is a small text file stored on your device when you visit a website. We use cookies to make 7lg work properly and to improve your experience.

Here's a breakdown of the types of cookies we use:

• Essential Cookies: These are required for the platform to function at all. They manage your login session, keep you signed in as you navigate between pages and enable core features like bet placement and account access. You cannot opt out of essential cookies without losing access to the platform.
• Analytics Cookies: These help us understand how users interact with 7lg — which pages are visited most, how long sessions last and where users drop off. This data is aggregated and anonymised. It helps us make the platform better for Pakistan players.
• Performance Cookies: These cookies monitor platform speed and stability. They help our technical team identify and fix performance issues before they affect your experience.
• Preference Cookies: These remember your settings and preferences — such as language preferences or display options — so you don't have to reset them every time you visit 7lg.

7lg does not use cookies to serve third-party advertising, build cross-site tracking profiles or share your browsing data with advertisers.

You can manage or disable non-essential cookies through your browser settings. Note that disabling certain cookies may limit some functionality on the 7lg platform. For detailed browser-level cookie controls, refer to your browser's help section.

5 Data Security Measures

Keeping your personal data and PKR transaction information safe is a top priority at 7lg. We have implemented a range of technical and organisational security measures to protect your data from unauthorised access, loss, alteration or disclosure.

• Encryption: Data transmitted between your device and the 7lg platform is protected using TLS (Transport Layer Security) encryption. Sensitive data stored on our systems — including passwords and identity documents — is encrypted at rest.
• Access Controls: Access to personal data within 7lg systems is restricted on a strict need-to-know basis. Only authorised personnel who need access to fulfil their specific role can view personal account information.
• Fraud Detection Systems: 7lg runs automated systems that monitor for suspicious activity — including unusual login patterns, multi-account behaviour and irregular transaction activity. These systems operate continuously to protect all users on the platform.
• Secure Payment Processing: PKR payment data passes through secure, certified payment gateways. 7lg does not store full card details or mobile wallet credentials on its own servers.
• Regular Security Reviews: 7lg's platform and infrastructure undergoes regular security assessments to identify and address potential vulnerabilities.
• Incident Response: In the event of a data security incident, 7lg has a defined incident response process. Affected users will be notified without undue delay where a breach is likely to affect their rights or interests.

6 Your Rights Over Your Personal Data

As a 7lg user, you have rights in relation to the personal data we hold about you. Here's what you are entitled to:

• Right to Access: You can request a copy of the personal data 7lg holds about you at any time. We will provide this in a clear and readable format.
• Right to Correction: If any of the personal data we hold is inaccurate or out of date, you have the right to request that we correct it. You can also update basic account details directly through your 7lg account settings.
• Right to Deletion: You can request that 7lg deletes your personal data. We will action this request where there is no legitimate reason to retain the data — for example, where the data is no longer needed for the purpose it was collected. Some data may need to be retained for legal or compliance reasons even after account closure.
• Right to Restrict Processing: In certain circumstances, you can ask 7lg to limit how we use your data — for example, while a dispute is being resolved.
• Right to Object: You have the right to object to your data being used for marketing communications. You can exercise this right by contacting our support team.
• Right to Data Portability: Where technically feasible, you can request that your personal data be provided to you in a structured, machine-readable format.

To exercise any of the above rights, please contact the 7lg support team at [email protected]. We will respond to all requests within a reasonable timeframe. We may need to verify your identity before processing certain requests to ensure we are responding to the correct account holder.

7 Data Retention

7lg retains your personal data only for as long as it is needed for the purpose it was collected, or as required by applicable laws and obligations. Here's how our retention approach works in practice:

• Active Accounts: While your 7lg account is active, we retain all account, transaction and activity data needed to provide the service, settle bets, process payments and handle any disputes.
• Closed Accounts: After account closure — whether initiated by you or by 7lg — we retain certain records for a defined period. This is standard practice for platforms that handle real-money PKR transactions and is necessary to meet legal, anti-fraud and audit obligations.
• Identity Documents: KYC documents submitted for verification are retained for the period required by applicable standards, after which they are securely deleted.
• Financial Records: Transaction records — including PKR deposit and withdrawal histories — are retained for the period necessary to meet financial record-keeping obligations.
• Support Communications: Records of customer support interactions are retained for a reasonable period to support quality assurance and to assist with any follow-up queries relating to the same issue.
• Inactive Accounts: If your 7lg account has been inactive for an extended period, we may reach out to you before taking any action regarding your data or account status.

When data is no longer needed and retention obligations have been met, 7lg securely deletes or anonymises it so it can no longer be linked back to you.

8 Changes to This Privacy Policy

7lg may update this Privacy Policy from time to time. Changes may be made to reflect updates to the platform, changes in the way we process data, or updates to applicable standards and requirements.

• When material changes are made to this policy, 7lg will notify registered users via a notice on the platform or by email to your registered address.
• The "Last Updated" date at the top of this page will always reflect when the current version was published.
• Your continued use of 7lg after an updated Privacy Policy has been published constitutes your acceptance of the revised terms.
• If you disagree with any change to this Privacy Policy, you should stop using the platform and may contact support to request account closure.

We recommend bookmarking this page and reviewing it periodically so you're always up to date on how 7lg handles your personal data.