Our Story
Who We Are and Why We Built 7lg
There's no shortage of online betting platforms out there — but most of them weren't built for Pakistan. They were built for the UK market, or Europe, or somewhere else entirely, and then loosely adapted for Pakistani users. The payment options are inconvenient, the cricket coverage is thin, and the currency situation is frustrating. You deposit in dollars, receive a bonus in dollars, and then spend time converting everything in your head.
7lg started from a different question: what would a betting and gaming platform look like if it was built specifically for a Pakistani user, right from the first line of code? That question drove every decision in how 7lg was put together — from the payment integrations to the sports markets to the promotions calendar.
The answer is a platform where your PKR is your PKR throughout. You deposit in Rupees, your bonus is in Rupees, your winnings are in Rupees, and you withdraw in Rupees directly to JazzCash, Easypaisa, Raast or your bank account. No conversion, no surprise exchange rates, no confusion at the withdrawal stage.
Sports coverage on 7lg puts cricket where it belongs — at the front. The Pakistan Super League gets dedicated weekly promotions throughout the season. International cricket series involving Pakistan generate match-specific markets and bonus offers. When Pakistan plays India, you'll find it front and centre on the 7lg sports section, not buried somewhere after European football leagues.
That doesn't mean we ignored football. The Premier League, Champions League, La Liga and Pakistan national football fixtures all have full market coverage on 7lg. Esports — CS2, Dota 2, VALORANT — has a growing audience in Pakistan and 7lg reflects that with dedicated betting markets and event-specific promotions tied to major tournaments.
Beyond sports, 7lg offers slots, live casino and bingo — all accessible on the same platform, with the same PKR wallet you use for sports betting. It means you can place a PSL bet in the evening and then play a few rounds of your favourite slot title without switching apps or managing multiple accounts. Everything lives in one place, optimised for mobile use on the devices Pakistani players actually use.
We're not going to claim 7lg is perfect. Every platform has things it can do better, and we're always working on improving the experience — faster withdrawals, more market options, better bonus structures and a cleaner mobile interface. What we can honestly say is that we take Pakistani players seriously as the primary audience, not as an afterthought, and that shapes how we make decisions about the platform's direction.
